Happy New Year to you and your families. As the year comes to an end and we gear up for 2016, we have been reflecting on this last year and would like to share thought with you.
First and foremost, we would like to thank you all for your support this year. With the global shift towards technology and rampant piracy in Pakistan, needless to mention scarce libraries, we are faced with the most pressing question of our careers – what if people stop reading books? So each year, we try harder. We innovate in the way we communicate with you, we give you the best service in store and online and we try (as much as possible) to bring the best books in Pakistan. There is a strong passion driving us, for books and reading with the hope that reading habits will improve in Pakistan. So we continue on to 2016 and we will try our absolute best to improve further.
And we are grateful too, so very grateful to you. You kept visiting our stores, spent time on our couches, recommended some great books to us, attended our events, supported our new outlets and continued to be patrons. Many of you talk about our service on social media and other platforms, while we haven’t individually been able to thank you – we would like to so so now. We really appreciate every word, it makes our time and effort worthwhile. For those of you that we have disappointed in some way, we are truly sorry. It isn’t intentional, trust us. Each of you interacting with us, even showing a mere interest in books is truly essential and we will do our best to ensure that you keep coming back.
Finally, we want to share some milestones with you. It’s true, like previous years we had some downturns and we also didn’t have people breaking our doors during sales this year, nor did we see any in-store cat fights. However, we have had our share of achievements that we are extremely proud of, this includes several successful book launches in our stores in Karachi and Lahore, some great story telling sessions for children, our Sunday Book Bazaar initiative (that you all have been attending in great numbers), a new store in Karachi’s DHA neighborhood, a revamped Basement at our BBQ tonight outlet and the literature festivals that continue to expand along with a truly outstanding Karachi International Book Fair. We saw a tremendous increase in our website sales this year. We delivered books to not just the big metropolitans but also to cities like Gujranwala, Muzaffarabad, Nowshera, Wah, Sialkot, Rahim Yar Khan, Gilgit and several others! It’s great to see that Pakistan still has avid readers and we hope this number continues to grow.
Before we sign off, we wish you a great year ahead and we hope that we can all look back at 2016 and reflect on what a great year it’s been for us and our country. Please keep the spirit of books and reading alive and spread it in whatever small way you can. And most importantly, continue to live curious and beautiful lives!
A very happy new year to you.