In Insanely Simple, Ken Segall argues that tireless pursuit of simplicity was not only at the core of Steve Jobs’s philosophy, but also the secret of Apple’s success, and that it can help you too. For Segal, Simplicity (with a capital S) is a universal value. He writes: “People of all ages, religions, cultures, and political beliefs prefer Simplicity. In fact, it’s not just human beings who prefer it. This preference is burned into the basic wiring of all living cells.” Continue reading
Here’s another brief, breezy guide to business success, the kind that arrives on my desk almost every week. Most gather dust. I only cracked this one open because it involves Apple Inc., the most successful company on earth.
But a few pages in, I was hooked. Ken Segall, a former advertising guy for Apple, has written an amusing and revealing book about the company’s extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age. Continue reading
